A cookie is a file containing a piece of data (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser when you visit a website. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies do not contain any information that personally identifies you, but personal information may be linked to the information stored in and obtained from cookies.

We may use the information we obtain from your use of our cookies for the following purposes:

• To recognise your computer when you visit our website
• To improve the website’s usability
• To analyse the use of the website
• To personalise our website for you (e.g. to show you product recommendations based on your previous purchases)
• To track you as you navigate our website, and enable the use of certain functionalities (e.g. add/remove products to and from the order basket, completing a purchase within checkout, etc.)
• To remember you when you return to our website (e.g. if you add products to the order form but decide not to complete a purchase during that visit, we save the order form reference number in a cookie so that we can retrieve it for your next visit)
• To show you advertisements on our website and third-party websites, based on browsing activity on our website